Miriam Rudes, daughter-in-law of J Brand's Jeff Rudes, pioneered the idea that desirable denim could be made more accessible and in 2012 founded Seven Two Denim. 

The Seven Two Denim range is carefully crafted in Downtown Los Angeles in the same factories as some of the world’s top denim brands but for a fraction of the retail price.

As a mother of two, Miriam wanted to be able to wear her ‘perfect denim skirt’ whilst  pregnant. Because of this, every skirt in her range can also be found in a maternity fit.

Sophistication and elegance are combined with quality and comfort in every pair of Seven Two Denim.